We are the taste of the different because we have more than 7 flavors of cheeses to prepare with all types of Sandwiches and any everyday food, giving a different touch to each combination.
About
Bienstar is a food marketing and distribution company,
created to offer the consumer a wide variety of products, ideal for any consumer occasion. Seeking the integration of all links in the food supply chain in LATAM, with presence in different countries, and generating strategic alliances based on transparency and honesty.
The Challenge
The brand aims to meet the nutrition needs of Latin American families, with the premise of providing health and well-being, and also seeks to attract a younger audience.
Aware of the importance of adapting to market demands and reaching a younger audience, Bienstar faced the challenge of revitalizing its visual identity. While their reputation for quality and variety was solid, they needed a fresh and modern image that resonated with a younger and more dynamic audience.
The solution
The design agency worked closely with Bienstar to develop a comprehensive solution that addressed their brand revitalization needs.
Starting with the logo, a new logo was designed that retained the essence of the brand but with a more contemporary and eye-catching approach. Additionally, a complete ecosystem of graphic elements was created, including a vibrant color palette, modern typography, and dynamic graphics, all aligned with the brand’s communication and objectives.
This new visual identity was implemented across all touchpoints, from product packaging to social media presence, ensuring a consistent and appealing experience for the younger target audience.
The visual makeover of Bienstar blended modernity and quality, reflecting our passion for a healthy lifestyle
The visual makeover of Bienstar blended modernity and quality, reflecting our passion for a healthy lifestyle
