Jerry Curtin Ltd is a highly respected machinery specialist with over 35 years of heritage in the printing industry.
Based in Bournemouth and operating globally, the company facilitates the buying and selling of high-demand digital printing, bookbinding, print finishing, and packaging equipment. Jerry Curtin Ltd regularly trades in industry-defining brands—such as Horizon, Heidelberg, MBO, Stahl, Muller Martini, Kolbus, Wohlenberg, Polar, and Duplo. Beyond sourcing, the firm provides an exhaustive, end-to-end service encompasses dismantling, international shipping, customs clearance, installation, and ongoing technical support.
Scope of Project
Sector
Country
Website
The Challenge
Operating in a highly specialised, high-value B2B global market, Jerry Curtin Ltd needed to evolve their brand image to match their extensive 35-year expertise.
While their international network of print professionals was vast, their digital presence required a comprehensive strategic uplift to project modern corporate authority and attract high-calibre global buyers and sellers. Furthermore, the company needed to clearly communicate that they were not merely machinery brokers, but an all-encompassing operational partner capable of handling the immense complexities of industrial machinery relocation, international freight, and strict cross-border customs regulations.
The Solution
Our agency stepped in to deliver a robust, multi-faceted solution that modernised the brand and streamlined their global operational messaging.
We initiated a comprehensive branding refresh to position Jerry Curtin Ltd as a world-class, premium authority in the industrial print sector.
To support their day-to-day operations and digital touchpoints, we took over full website management, creating an optimized, secure, and easily navigable platform where global clients can seamlessly browse current machinery inventory. This was paired with a targeted content creation strategy, producing authoritative, technical, and benefit-driven copy that clearly articulates the company’s value proposition across digital and physical channels.
Crucially, we leveraged our expertise to support their global logistics and customs management. We helped structure and communicate their end-to-end service framework—ensuring clients understand that everything from heavy-machinery dismantling and international freight forwarding to complex customs clearance and final on-site commissioning is handled with absolute compliance and zero hassle.
In summary, our integrated creative and consultative solutions have successfully solidified Jerry Curtin Ltd’s position as a trusted, global powerhouse, seamlessly connecting international buyers with premium machinery and flawless execution.
