Pages were built to include the background of how the company was established and the values that they possesses. Subpages detailing the three separate brands and links to the product ranges were created, as were details regarding their distribution network and contact details.

It was essential to make the website easy to navigate through, providing relevant information without bombarding the reader with too much content. Given the nature of our client’s business, we emphasised imagery on the website, showcasing the food that United Food Brands manufacture. With the addition of social media buttons, it allowed potential customers’ access to the company’s Instagram and Facebook page with ease.

When GF Brands were tasked with restyling and improving sections of the company’s branding, we ensured that there was a running theme throughout, thus making United Food Brands memorable to customers. The packaging we created reflected the brand while also staying true to the product itself. For example, Waffle Amour is marketed as an indulgent treat, so the packaging followed suit. In addition, we paid homage to the origins of the Belgian waffle by including the colours of the Belgian flag on every packet.

Given our vast knowledge of the company, we were able to bring their voice to life on social media. With regular content, competitions, and examples of positive feedback, we provided a well-rounded service, boosting the social media presence of United Food Brands. Moreover, when tasked with creating corporate presentations, we built one that was appropriate for the target market, detailing the relevant information and promoting the work, products, and vision of United Food Brands.